F5 Theming & Design

We transform ideas into reality

We are scenic artists who collaborate with
architects developers entertainment industry leaders casinos filmmakers museum curators zoos aquariums concert and festival promoters record companies

and many more...

We work with the best and the brightest in the industry. We’ve been fortunate to have played a role in some of the most iconic projects in the industry which built the reputation and forged the success of many of the top companies in the entertainment business.

We are passionate about our craft; we enjoy what we do while having fun in the process. We pride ourselves in exceeding client’s expectations while delivering each project on time and on budget.

Every successfully completed project is not just a milestone; it's a cornerstone that strengthens our ability to collaborate in the future. With each achievement, we not only fulfill our commitments but also build trust, understanding, and a shared vision that drives future success.

We believe that true success goes beyond the completion of individual projects—it lies in the long-term relationships we cultivate with our clients. By consistently delivering quality and value, we aim to be a trusted partner that our clients can rely on, time and time again. We thrive on these lasting relationships, which are built on mutual respect, transparency, and a deep understanding of our clients' needs and goals.

Create Play

In 2023, we made a strategic decision to relocate our headquarters from Madison, WI to the commercial area of Smugglers’ Roost in Animas, NM an eclectic permanent RV and Tiny Home community that serves as a haven for nature lovers, hobbyists, craftspeople, and artists.

This move was driven by our desire to find a location that would not only accommodate our growing business needs, but also align with our vision for a sustainable and enjoyable live-work environment. Smugglers’ Roost offers us an expansive, unlimited footprint, providing the flexibility and space necessary to scale our operations and innovate without the constraints of a traditional urban setting. 

The Roost is more than just a business hub; it’s a thriving residential community that allows us to house our onsite workforce in close proximity to our headquarters. This integration of work and living spaces fosters a strong sense of community, enhances collaboration, and promotes a balanced lifestyle for our team members.

The unmatched natural beauty and tranquil surroundings of Animas, coupled with the supportive community atmosphere of Smugglers’ Roost, have proven to be the perfect environment for our company’s continued growth and success. 

Interested in joining us at the Roost?

99-Year Land Leases on Permanent RV / Tiny Home Sites are available

F5 Foam Sculpture for Second Sky Set for The Nassal Company

Transform

Our mission is to profoundly transform the form, appearance, and character of our clients’ establishments, crafting a truly stunning and memorable experience.

We believe that every space has the potential to be extraordinary, and we are dedicated to unlocking that potential through innovative design, meticulous craftsmanship, and a deep understanding of our clients’ visions.

Our approach goes beyond mere aesthetics; we aim to create environments that not only look exceptional but also resonate on an emotional level, leaving a lasting impact on all who experience them.

Inspire

By reimagining spaces with creativity and purpose, we strive to elevate the essence of our clients’ brands, making their establishments not just places of business, but destinations that inspire and captivate.

Whether it’s a complete overhaul or a subtle refinement, our goal is to deliver transformations that exceed expectations, turning ordinary spaces into extraordinary showcases of design and functionality.

Every project we undertake is an opportunity to make a bold statement, and we are passionate about bringing our clients’ dreams to life in the most spectacular way possible.

Rockwork as Sr AD for The Nassal Company

Educate

Education is a cornerstone of our mission. Over the past three decades, our founder has not only led high-profile projects, but has also played a pivotal role in shaping the industry itself. A significant percentage of today’s top scenic art talent has been trained under Pam’s expert guidance, learning the intricacies of the craft and the values of dedication and innovation that define our work.

As we look to the future, we are deeply committed to passing on this legacy by training the next generation of artisans. We believe in nurturing emerging talent, providing them with the skills, knowledge, and mentorship needed to excel at the highest levels. Our mission extends beyond creating stunning works of art; it’s about fostering a culture of excellence and ensuring that the time-honored traditions of our craft continue to thrive in the hands of future masters. Through rigorous training and hands-on experience, we aim to inspire and equip the next wave of creative professionals, ensuring that our art and expertise live on for generations to come.

F5 Foam Sculpture for Second Sky Set for The Nassal Company

Transform

Our mission is to profoundly transform the form, appearance, and character of our clients’ establishments, crafting a truly stunning and memorable experience.

We believe that every space has the potential to be extraordinary, and we are dedicated to unlocking that potential through innovative design, meticulous craftsmanship, and a deep understanding of our clients’ visions.

Our approach goes beyond mere aesthetics; we aim to create environments that not only look exceptional but also resonate on an emotional level, leaving a lasting impact on all who experience them.

Inspire

By reimagining spaces with creativity and purpose, we strive to elevate the essence of our clients’ brands, making their establishments not just places of business, but destinations that inspire and captivate.

Whether it’s a complete overhaul or a subtle refinement, our goal is to deliver transformations that exceed expectations, turning ordinary spaces into extraordinary showcases of design and functionality.

Every project we undertake is an opportunity to make a bold statement, and we are passionate about bringing our clients’ dreams to life in the most spectacular way possible.

Rockwork as Sr AD for The Nassal Company

Educate

Education is a cornerstone of our mission. Over the past three decades, our founder has not only led high-profile projects, but has also played a pivotal role in shaping the industry itself. A significant percentage of today’s top scenic art talent has been trained under Pam’s expert guidance, learning the intricacies of the craft and the values of dedication and innovation that define our work.

As we look to the future, we are deeply committed to passing on this legacy by training the next generation of artisans. We believe in nurturing emerging talent, providing them with the skills, knowledge, and mentorship needed to excel at the highest levels. Our mission extends beyond creating stunning works of art; it’s about fostering a culture of excellence and ensuring that the time-honored traditions of our craft continue to thrive in the hands of future masters. Through rigorous training and hands-on experience, we aim to inspire and equip the next wave of creative professionals, ensuring that our art and expertise live on for generations to come.

F5 Foam Sculpture for Second Sky Set for The Nassal Company

Transform

Our mission is to profoundly transform the form, appearance, and character of our clients’ establishments, crafting a truly stunning and memorable experience.

We believe that every space has the potential to be extraordinary, and we are dedicated to unlocking that potential through innovative design, meticulous craftsmanship, and a deep understanding of our clients’ visions.

Our approach goes beyond mere aesthetics; we aim to create environments that not only look exceptional but also resonate on an emotional level, leaving a lasting impact on all who experience them.

Inspire

By reimagining spaces with creativity and purpose, we strive to elevate the essence of our clients’ brands, making their establishments not just places of business, but destinations that inspire and captivate.

Whether it’s a complete overhaul or a subtle refinement, our goal is to deliver transformations that exceed expectations, turning ordinary spaces into extraordinary showcases of design and functionality.

Every project we undertake is an opportunity to make a bold statement, and we are passionate about bringing our clients’ dreams to life in the most spectacular way possible.

Rockwork as Sr AD for The Nassal Company

Educate

Education is a cornerstone of our mission. Over the past three decades, our founder has not only led high-profile projects, but has also played a pivotal role in shaping the industry itself. A significant percentage of today’s top scenic art talent has been trained under Pam’s expert guidance, learning the intricacies of the craft and the values of dedication and innovation that define our work.

As we look to the future, we are deeply committed to passing on this legacy by training the next generation of artisans. We believe in nurturing emerging talent, providing them with the skills, knowledge, and mentorship needed to excel at the highest levels. Our mission extends beyond creating stunning works of art; it’s about fostering a culture of excellence and ensuring that the time-honored traditions of our craft continue to thrive in the hands of future masters. Through rigorous training and hands-on experience, we aim to inspire and equip the next wave of creative professionals, ensuring that our art and expertise live on for generations to come.