F5 Theming & Design

Meet our Team

At F5 Theming, we believe that great design is powered by great people. Our team of dedicated professionals brings a wealth of experience, creativity, and passion to every project. From visionary designers to meticulous developers, each member plays a crucial role in transforming your ideas into stunning digital experiences. Get to know the faces behind F5 Theming and discover the unique blend of skills and personalities that drive our success.

Pam Price
Founder and Chief Creative Officer

F5 Theming’s Founder and Chief Creative Officer, Pam Price, is one of the most sought after and experienced scenic artists in the theming business. Pam has been a power player in the scenic art industry for more than 30 years, training a large percentage of the top scenic artists in the field today.

She has spearheaded projects in Theme Parks, Water Parks, Museums, Zoos, Aquariums, Sports Venues, Casinos and Corporate Headquarters around the globe, including, most notably, serving as Senior Art Director where she led 300 artists to create The Wizarding World of Harry Potter™ – Hogsmeade™ at Universal Orlando.”

In addition to her notable work for Universal Studios, Pam has been instrumental on projects for some of the largest companies in the industry, including Disney, Sea World, Epic Systems, Bongos, Busch Gardens, Caesar’s Palace, Luxor Resort & Casino, sports teams such as the Green Bay Packers and Buccaneers, the Rock & Roll Hall of Fame, Hard Rock Park, LegoLand in Germany and California, the Columbus Zoo, Houston Zoo, Henry Vilas Zoo and has also worked on music videos for musical artists including Jimmy Buffet and ZZ Top.

Pam’s broad array of skills include art direction, set design, sculpting, fabrication, rockwork design, mold making, epoxy, scenic painting, air brushing, automotive painting, murals, carpentry, metal work and welding, just to name a few.

Carlton "Vinny" Voltz

Art Director

Deb Ponath

Scenic Artist

Scottie Roberson

Scenic Artist

Cheri Neri

Scenic Artist

Earnest Roberson

Scenic Installer

Ashley Goodwin

Scenic Installer

Tom Brown

Scenic Installer

Randy Grimes

Scenic Installer

Anthony Cowdrey

Sculptor/Painter

Thomas Davis

Field Representative

Robert Davis

Installer/Sculptor/Finisher
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Carlton "Vinny" Voltz

Art Director

As Art Director, Vinny brings 50 years of experience as a scenic artist, painter, muralist, sculptor, steel bender and sign maker. He has worked across the country on projects ranging from casinos, aquariums and festivals to theme parks. His specialties are sculpting, large scale signage and faux finishes.

Vinny has won national and international awards in both sculpture and metal work; his miniature replica of Bush’s Oval Office was on display at the Smithsonian in 1991. He holds an Associate’s degree in Commercial Art from Northwestern Michigan College and a Bachelors of Fine Arts from Central Michigan University.

In his off-hours, Vinny enjoys working on and riding his Harley, fishing, hiking in the Chiricahua Mountains and is very focused on health and fitness.

Deb Ponath

Scenic Artist

Deb originally hails from the stunning Columbia River Gorge in Oregon and has worn many hats throughout her career. From owning and running a bakery in Europe, to working with preschool children in Head Start programs for over 30 years, and most recently managing a day program for disabled adults. Her lifelong passion for creativity and exploring new art forms has found the perfect home at F5 Theming, where she gets to flex her artistic muscles every day.

When Deb isn’t busy crafting something new for F5 Theming, you’ll find her immersed in painting, sewing, knitting, baking or gardening. She’s always creating, no matter the medium!

Scottie Roberson

Scenic Artist

Born and raised in Union City, TN, Scottie married her high school sweetheart; 23 years later, they have two wonderful daughters. As a self-motivated, hard-working, “jack of all trades”, Scottie has held a wide range of positions in health care, child care, corrections and industry, all the while having an under-expressed creative passion. Participating in the New Mexico Job Training Program with F5 Theming has allowed Scottie’s natural artistic talent to thrive.

Scottie’s motto is to live life to the fullest and dream amongst the stars.

Cheri Neri

Scenic Artist

Cheri was born in Wilmington, Delaware. She has worked in various roles within the art field since 1978, beginning her career in graphic design and layout with the Delaware State News. Cheri later transitioned to the quick-print industry, gaining experience in a fast-paced environment. After a brief departure from the arts, during which she worked as a Quality Assurance inspector and analyst, her passion for creative expression drew her back. Over the past 20 years, Cheri has dedicated her talents to designing fundraising artwork that supports high school sports teams and non-profit organizations.

In her personal time, she enjoys cooking, sketching and working with colored pencils, oil, and acrylic paints. Additionally, she devotes her time to volunteer work, using her special talents to assist in the search for missing persons.

Earnest Roberson

Scenic Installer

Earnest Roberson is a dynamic creative professional who brings both technical expertise and storytelling passion to every project. As a Scenic Installer for F5 Theming and Design, Earnest specializes in transforming raw spaces into immersive environments—installing custom-designed scenic elements with precision, craftsmanship, and an eye for dramatic impact. His work helps bring to life the vision behind some of the most visually stunning themed spaces across the country.

Beyond the world of drills and rigging, Earnest is also a successful screenwriter, with several acclaimed screenplays under his belt. His writing has been praised for its sharp dialogue, vivid characters, and compelling narratives. Whether he's building a world physically or on the page, Earnest brings the same level of dedication, creativity, and flair to his work.

This rare combination of hands-on artistry and narrative talent makes Earnest a unique force in both the entertainment and design industries.

Ashley Goodwin

Scenic Artist

Ashley Goodwin is an artist and photographer from western Nebraska. She received her MFA from Virginia Commonwealth University in the Photo + Film department, and her BFA from the University of Nebraska–Lincoln in Studio Art. As a curator, Ashley co-founded and directed III of Cups Gallery in Lincoln. Additionally she has served as a guest curator and hosted multiple pop-up exhibitions across the country. Her photography has been exhibited and published both nationally and internationally. Through sequences and installations, Ashley's work examines the intersections of gender, power and landscape. With over 20 years of combined experience in curatorial work, research and art production, she brings her diverse experience to the F5 Theming team.

Tom Brown

Scenic Installer

Tom Brown and his wife Linda moved from their retired lives in Tucson, Arizona to Smugglers’ Roost in Animas, NM in 2022. After a small stint into continued retirement, Tom met Pam Price and in 2024 came on board with F5 Theming as a prop builder, painter, equipment operator and mechanic. The large scale of many of F5 Theming’s projects lends itself to Tom’s engineering and mechanical talents, as well as his excellent crafting and painting abilities. Tom is rapidly expanding his knowledge of faux painting and texturing under Pam’s tutelage.

During his off hours, Tom works on expanding his homestead at The Roost and helping the community with its numerous social events

Randy Grimes

Scenic Installer

Randy Grimes and his wife Pam retired from property management and moved to Smugglers’ Roost in Animas NM in 2022. After a brief time of relaxation, Randy has found new energy working for F5 Theming building props and managing inventory. “This job has been a great opportunity for adventure and it’s not like working at all” as Randy describes it and it proves that it’s important to enjoy what you do.

When Randy is not working, he’s at the helm of his outdoor kitchen cooking up western cuisine or out hunting with his champion bird dogs in the wilds of New Mexico.

Anthony Cowdrey

Sculptor/Painter

Anthony 'Tony' Cowdrey was born and raised in New Mexico.  Tony's artistic interests were obvious from an early age - drawing as soon as he could hold a pencil and painting soon after. However, dogged by the notion that you can't make money as an artist, he joined the Navy at 18 to escape the employment desert of Roswell in the 80s. 

After leaving the military, Tony moved around the United States, settling in Florida to start a family and embark on a new career. Earning a degree in digital art from St. Pete College, he found work as a proofreader, warehouse worker, and web designer before a stint at a tiki mug shop reinvigorated his love for art and ignited a continuing passion for ceramics. 

A longing for the desert and a simpler life brought Tony back to New Mexico, and a stroke of luck landed him in Smuggler's Roost. 

 

Thomas Davis

Field Rep/Scenic Installer/Electrical Sculptor/Finisher

Thomas Davis is a skilled and versatile craftsman whose career has been built on a passion for working with his hands and a commitment to quality across every project he touches. Thomas plays a key role in bringing imaginative concepts to life—ensuring themed environments are not only visually striking but also structurally sound and expertly finished.

Thomas began his journey in an auto body shop in Oklahoma City, where he learned the fundamentals of bodywork and developed a meticulous eye for detail. After years of working with cars, he transitioned into HVAC, attending ATI to study air conditioning and heating. He went on to work for a Texas-based company, handling both residential and commercial HVAC systems for over five years.

His dedication to mastering new trades led him to pursue electrical work, earning his license and contributing to the construction of new commercial stores and remodels. When the construction industry slowed during the pandemic, Thomas relocated to Tennessee before ultimately finding his niche at F5 Theming.

Today, Thomas combines his diverse background—from automotive repair to HVAC and electrical—with a deep appreciation for craftsmanship. Whether sculpting, installing, or finishing, his work reflects a lifetime of hands-on experience and a relentless drive to build and create.

Robert Davis

Field Rep/Scenic Installer/Electrical Sculptor/Finisher

Robert Davis is a seasoned Scenic Installer, Sculptor, and Finisher at F5 Theming and Design, bringing over 23 years of hands-on experience in welding, fabrication, and installation to every project. Born and raised in Fort Worth, Texas, Robert combines deep technical knowledge with a creative edge, making him an integral part of the team responsible for crafting immersive, large-scale environments with precision and flair.

Robert holds a degree in Advanced Automotive Technology and is ASE Certified, Yamaha Certified, and OSHA Safety & Rescue Certified. His background as a paint and body restoration specialist and his mastery in fabrication and structural erection allow him to transition seamlessly between functional builds and artistic scenic elements.

Whether he's welding custom frameworks, sculpting intricate features, or applying flawless finishing touches, Robert brings the highest level of craftsmanship, safety, and professionalism to his work. His unmatched skill set and relentless work ethic continue to elevate the standard of excellence at F5 Theming and Design.

Jaziel Olivarria

Assistant Scenic Installer

Jaziel,  hailing from Phoenix, AZ, is a promising young international talent at F5 Theming, where he serves as an Assistant Scenic Installer.

Jaziel's enthusiasm and dedication to his craft make him a valuable asset to our team. With a fresh perspective and a keen willingness to learn, he contributes significantly to the successful execution of our scenic projects. Outside of work, Jaziel enjoys exploring new design concepts, honing

Franciso “Frank” Cardenas

Scenic Installer

Frank, an international talent based out of Pirtleville, AZ, brings several years of hands-on experience to his role as a Scenic Installer at F5 Theming. With a keen eye for detail and a commitment to craftsmanship, Frank plays a crucial role in bringing our creative visions to life.

His expertise in installing intricate scenic elements ensures that every project is executed flawlessly, creating immersive and visually stunning environments. When he's not on-site, Francisco enjoys exploring new construction techniques, sketching, and contributing to community art projects.